Successful SPF, polyurea and coating company owners know their business well, but they often do not market themselves effectively. Times have changed. The days of sending out mailers or relying on word of mouth to grow your business is no longer as effective as it was in the past. This is not to say that the old methods won’t generate something. Rather, it won’t generate the volume of business that you could otherwise be getting. We frequently talk with company owners who have under preforming websites, or no website at all, and wonder what they can do to bring in more business. The Internet, and technologies that interface with it, have become the most effective marketing tools. It’s understanding how to take advantage of them that matters most.
The Big Difference Between Advertising and Marketing
Anyone can place and ad and wait for something to happen. There are many advertising websites that do only this. But, they are only advertising you--not marketing you. Marketing requires an active approach to get your company noticed and draw business to you in ways that help your business grow. It requires an understanding of your market, your industry and the customer base that is specific to the services your company offers. True marketing takes special knowledge, work and dedication to be fruitful.
How Effective is Your Current Marketing?
Those who have websites are not always poised to compete in the market place to gain the opportunities necessary to maintain a successful business. Why is this? The problem is that many company owners have the assumption that they know how to do their own marketing. Marketing is a science and an art that has many facets. One must keep up with technology, market trends, be able to monitor and interpret marketing analytics, understand social media appeal and need to add to or change their website content periodically to be effective. It’s an on-going process that takes a set of special knowledge and skills. Read on, if you want to know more about how you can be successful.
Problems Most Company Owners Face
Do-it-yourself websites have become easier to use and cheaper over the years. Today, most anyone can build one. However, building a website is only the beginning. It has to be hosted and user-friendly. This only gets you on the Internet. It doesn’t mean your website will perform the way you need it to. There are many things that go hand-in-hand with making your website competitive, such as being:
- Mobile-ready
- Fast loading
- Effectively use SEO (Search Engine Optimization)
- Licenses that search engines will readily accept
- Contain specific targeted content
- Have the right appeal and language to reach potential customers
- Don’t forget virus protection
- Contact forms
- Plugins
- Site map
- Aps
It can boggle the mind without a good understanding of how it all works. And, it nearly takes a full-time staff member to keep up with it all.
How Big or How Fast Do You want to Grow?
Do you have someone who can write professionally, edit content, present it in a professional manner, clean up photos that are to be posted? Who manages your website on a daily basis? Who develops your social media and continuously makes SEO improvements? If you are not doing these things, you could be in danger of falling to a low ranking and into obscurity. How your company ranks and is perceived on the Internet is extremely important for success. Building a website is not a “set it and forget it” task. It’s something that must be continuously honed and cultivated. Did you know that Spray Foam Insider assists company owners with ad development for maximum appeal?
Double Your Advertising and Marketing Efforts
If you currently have a good website, why not amplify your efforts by placing your company ad on more than one website—yours and ours. For example, when you place your ad on Spray Foam Insider, you get “stereo” instead of a “single speaker” as your voice on the Internet. It can more than doubles your advertising efforts.
Problems Associated with Small Business Using Marketing Firms
Professional marketing firms can do amazing things, but their price tags are often cost prohibitive for start-up and smaller companies. Marketing firms cater to big business because that’s where the money is. The only way marketing firms can capitalize on small business is to keep them coming back over and over. Your lack of knowledge is their bread and butter. The more they keep you dependent on them, the more money it costs you.
Professional Advertisers and Marketing Firms Often:
- are too expensive for start-up and smaller companies
- cater more to big business
- talk over your head, so that things seem confusing or overwhelming
- use a cookie-cutter approach
- have little or no experience with your company or the specific industry you serve
- do not understand what your customers want to see
- do not use the best industry-specific content
- do not utilize industry-specific language for customer appeal
- do little to support SEO on a continuous basis, unless you’re paying them continuously
- will not teach you how to do simple tasks yourself
- give nothing for free
What Company Owners Need is Affordable, Effective Marketing
The Internet is most often used for two main purposes: to buy something or sell something. It’s an ocean of potential if you know how to use it effectively. But, it doesn’t always have to break the bank to get it done. You need someone who not only understands marketing but someone who also understands the specific industry and audience you need to reach. This combination of skills has been extremely difficult to find until now. Spray Foam Insider has this combination of skills. And, we provide many free resources to help companies get what they need.
Spray Foam Insider Offers Affordable Solutions and FREE Resources:
Spray Foam Insider was developed to help start-up and established companies navigate the industry and develop an effective platform from which they could successfully grow. Therefore, we post many items that are FREE for everyone, such as:
- free how-to articles and videos
- free educational articles
- free industry news
- free resources, including how to get free training
- free help, advice and support that many people don’t know exists
- free newsletter
- free posting for used equipment
- Low cost advertising and marketing
Our pricing is so affordable that there just is no reason not to join us. Spray Foam Insider is willing to help company owners navigate the industry’s many networks. There is no other platform that strives to enlighten, inform, educate and assist you like us. We understand the specific struggles spray foam, polyurea and coating companies face because our staff has been where you are now! That’s why we’re by the industry, for the industry.
Call or email us today and start getting what you need:
Phone: 330-209-9019
Email: info@sprayfoaminsider.com